ABOUT
Most companies' marketing explains: feature, function, benefit; number of years in business; blah, blah, blah.  Explaining is not persuading.  Explaining is not telling a story.

When I was a kid I stuttered.  As a result I thought long and hard about everything I said.  It made me acutely aware of how you put words together.

In college I walked out of a class the first day knowing I had "come home."  The class and later my major: Reasoning, Logic & Persuasion.   I've been an enthusiastic student of the process of human persuasion ever since.

Later I discovered a passion for another process: how companies grow.  I was amazed: my observations over coffee with customers were often more impactful than all the expensive computer gear I was selling them.  Humm, I thought, that's weird. 

Leaving IBM, an MBA, years in the trenches of small business marketing and 20+ years as a small business marketing consultant. . .and here we are, you and I.

WHAT JUST HAPPENED?
I told you a story.  My story.   It's what no one else but me can say.

A story told well builds trust, comfort and connection.  Only then does all that feature, function, benefit stuff means anything.  Besides, do you really think the F-F-B stuff really differentiates you? 

If how you feel right now feels right, you're ready to discover more:

What we do           Who we do it for

Hamilton Wallace