SERVICES
My marketing firm provides many services.  The thing we're best at, however, the most important thing we can do for a client, is align your message with what's important to your market today.  And to somewhere in the process, find your story.

Why message alignment is important:

Customers are a moving target.  Their buying motivations change as their world changes.  Your message needs to change with them.

Why is finding your story important:

From the campfires of our ancestors to your website or brochure, story is the elemental building block of human connection.  With it, you get noticed and understood and remembered.  Without it, and you're noise. 

How we align your message:

We talk to you and your customer contact people.  We want to understand who you believe you are and what you believe is important and different about your company and products.

We look at your sales materials to assess what message they send.

We talk to your customers.  We want to know what message they are receiving (which, really, is all that matters).

We also look at the messages your competition send to assess how different or similar you sound.

We send you a report and talk about it with you.  You can expect to learn:

How the message you believe you send is being understood (or misunderstood) by your customers.

In the context of your product or service, what is important to your customers NOW.

How your message should change to align with what's important to your customers today and to achieve maximum differentiation from competing messages.

How we find your story:

We listen. Then we strip away everything that isn't uniquely you.

Time frame: 4-5 weeks

Cost: $5,500 (50% due in advance, balance due upon presentation)

Examples

Email me and let's talk about your message.  Or call: 480-369-1009